Disciplines
- Brand Identity
Team
- Aemon
- Chelsea
- Emily
Industry
- For Purpose
Year
- 2022
Pacific Australian Emerging Leaders Summit
Young leaders from the Pacific and Australia come together for connection-building, leadership development and dialogue at the annual Pacific Australian Emerging Leaders Summit.
The summit, organised by Micah Australia and the Pacific Conference of Churches, gathers emerging leaders aged 22 to 35 to discuss key development priorities for young people and their communities.
Challenge
Our challenge for the campaign was to create a design system that was inspired by Pacific culture but would also be easy to implement across many touchpoints.
Solution
Our bright pattern design took inspiration from Oceanic art, using the blue and gold to represent water and sand. The pattern design was applied boldly across all collateral, grabbing attention and matching the bright energy at the summit.
