Disciplines
- Campaign Design
- Campaign Strategy
- Digital Strategy
- UX/UI Design
- Web Development
Team
- Aemon
- Chelsea
- Josh
- Emily
- Sarah
- Lachlan
Industry
- For Purpose
Year
- 2024
Safer World for All
The world is at a turning point. Two decades of progress fighting infectious diseases, empowering women and girls and building education and economic prosperity stalled when the Pandemic hit.
We partnered with ACFID (Australian Council for International Development) to design and develop a campaign to activate public and cross-partisan political support for Australia, to act now to end poverty, fight climate change and reduce inequality.
Challenge
The campaign needed to position Australia as a leading and unifying voice, calling and compelling Australians at all levels to step up to influence change globally.
The campaign creative needed to possess a duality of a vibrant and hopeful tone, whilst also being urgent and attention grabbing.
Solution
Drawing inspiration from protest posters and type from the 1960’s, we were able to create a campaign that felt timeless and demanded attetnion. This was achieved by using large, scattered block type and a bright colour palette. The colour suite took it’s inspiration from climate heat maps, familiar to all and used to indicate scale and severity.
After a soft launch at the ACFID conference in October 2023, the campaign officially launched at Global Citizen NOW Melbourne in March 2024.
