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Our insights, thoughts and musings worthy of sharing
Is AI revolutionising creativity or diluting authenticity?
A change in how we work, how things look, and how we approach things
Two reasons donors question your overhead spend
Why is the question of overheads one that comes up so often?
How to shift your appeal from obligation to anticipation
What if you could make reading your letters and emails a more enjoyable experience?
Who cares about your appeal?
Not-for-profit marketing and fundraising lives - and all too often dies - on how well the need and the impact is communicated.