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Our insights, thoughts and musings worthy of sharing

A new future for Beech Agency

Because the world is worth helping.
16.05.2024

Is AI revolutionising creativity or diluting authenticity?

A change in how we work, how things look, and how we approach things.
29.04.2024

Fundraising segmentation 101: the basics

Dividing up your supporter database.
26.04.2024

Two reasons donors question your overhead spend

Why is the question of overheads one that comes up so often?
26.04.2024

How to shift your appeal from obligation to anticipation

What if you could make reading your letters and emails a more enjoyable experience?
18.03.2024

Mastery or mediocrity?

The five fundamentals to consider when reviewing your marketing for 2024
05.02.2024

Who cares about your appeal?

Not-for-profit marketing and fundraising lives - and all too often dies - on how well the need and the impact is communicated.
05.02.2024