Our insights, thoughts and musings worthy of sharing

Good design is accessible design.

I've spent some time enhancing the Google-provided spreadsheet to pull down a lot of the most important data from GA3.

Because the world is worth helping.

A change in how we work, how things look, and how we approach things.

Dividing up your supporter database.

Why is the question of overheads one that comes up so often?

What if you could make reading your letters and emails a more enjoyable experience?

The five fundamentals to consider when reviewing your marketing for 2024

Not-for-profit marketing and fundraising lives - and all too often dies - on how well the need and the impact is communicated.