Disciplines
- Brand Identity
- Brand Strategy
Team
- Chelsea
- Aemon
Industry
- Corporate
Year
- 2021
Alexander Appointments
Alexander Appointments are in the business of matchmaking: developing careers, building your business, and outfitting you with the team you need to do your best work.
![](https://beech.agency/wp-content/uploads/2024/01/AA_cover.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA-collage.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_logo-1024x576.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA-monogram-1024x576.jpg)
The AA team engaged Beech to develop a new and much needed identity refresh after outgrowing their existing brand. At the centre of the identity is the bold AA mark, used to simplify a lengthy brand name and aid flexibility in the rollout of the brand across all touchpoints. This mark, paired with fresh black and white photography, and a vibrant Persian blue, gave the AA team a strong foundation to build their brand further and inject energy and momentum into their business.
Photography by Ben Adams
![](https://beech.agency/wp-content/uploads/2024/01/AA_biz_card.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_letterhead.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA-Canvas-Bag-with-Hand-Mockup.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_iphone_4.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_2x_pic.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_MockupMaison_PO_C06.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_Wall-Poster-Mockup.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_mug_bboard.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_ID-Card-PSD-Mockup.jpg)
![](https://beech.agency/wp-content/uploads/2024/01/AA_team_wide.jpg)