• Brand Identity
  • Brand Strategy
  • Chelsea
  • Aemon
  • Corporate
  • 2021

Alexander Appointments

Alexander Appointments are in the business of matchmaking: developing careers, building your business, and outfitting you with the team you need to do your best work.

The AA team engaged Beech to develop a new and much needed identity refresh after outgrowing their existing brand. At the centre of the identity is the bold AA mark, used to simplify a lengthy brand name and aid flexibility in the rollout of the brand across all touchpoints. This mark, paired with fresh black and white photography, and a vibrant Persian blue, gave the AA team a strong foundation to build their brand further and inject energy and momentum into their business.

Photography by Ben Adams

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