Disciplines
- Brand Identity
- Brand Strategy
Team
- Chelsea
- Aemon
Industry
- Corporate
Year
- 2021
Alexander Appointments
Alexander Appointments are in the business of matchmaking: developing careers, building your business, and outfitting you with the team you need to do your best work.
The AA team engaged Beech to develop a new and much needed identity refresh after outgrowing their existing brand. At the centre of the identity is the bold AA mark, used to simplify a lengthy brand name and aid flexibility in the rollout of the brand across all touchpoints. This mark, paired with fresh black and white photography, and a vibrant Persian blue, gave the AA team a strong foundation to build their brand further and inject energy and momentum into their business.
Photography by Ben Adams
