Disciplines
- Campaign Design
- Campaign Strategy
Team
- Chelsea
- Aemon
- Josh
Industry
- For Purpose
Year
- 2022
CAP EOFY
CAP Australia is a not-for-profit walking alongside Australians facing financial distress. The current economic climate continues to push more people into a place of financial uncertainty and distress, increasing the need for CAP’s support, while also making it increasingly difficult to fundraise.
For CAP’s 2022 End of Financial Year approach, we spoke directly to the challenge many face when they find themselves in a financially difficult place – Shame. The campaign tagline “Start the conversation. End the Shame” carries a duel meaning, firstly to encourage supporters to start conversations with people around them so no one feels alone and secondly highlighting that fact that by donating to CAP you are giving people access to someone who can have the vital conversations, and show them a way out of their situation.
