Disciplines
- Brand Campaign Design
- Brand Strategy
Team
- Chelsea
- Aemon
- Emily
- Lachlan
Industry
- Education
Year
- 2026
William Clarke College
William Clarke College, located in Sydney’s north-west, is built around a genuine sense of community, where students are prepared, heart and mind, for something beyond the ordinary. After 12 years guided by the same brand, they were ready for a refresh. Not a reinvention. A renewal.
Challenge
Their existing brand spoke to who students are at school. The question was how to shift it forward to speak to what they can become beyond it. The new brand needed to carry that sense of genuine possibility without losing the warmth and character of the community behind it. It had to make parents feel proud and inspired. And it had to hold together across every touchpoint, from letterhead to website.
Solution
We built the new identity around a single idea: extraordinary. It captured William Clarke’s core purpose precisely, and gave the brand a clear emotional centre to design from.
A handwritten typographic treatment became the visual stamp of that idea, bringing quality and energy into the identity in equal measure. We then invited students to submit the word “extraordinary” in their own handwriting, compiling the results into an animation for digital applications. It was a simple gesture with real impact, injecting humanity, vitality and a sense of personalised attention into the brand from the start.
We paired the bold headline lockup with Larken Medium and Franklin Gothic for a tone that feels proud but approachable. The colour palette was extended and refined into dark and light combination options for legibility and accessibility across all applications. The result is a brand that travels seamlessly across every context William Clarke operates in, and one that feels like it belongs to the students who carry it.
