Disciplines
- Campaign Design
- Campaign Strategy
Team
- Aemon
- Chelsea
- Emily
- Lachlan
Industry
- Aid & Development
Year
- 2025
Tearfund
Tearfund have a loyal supporter base, but like many charities, they were starting to ask the questions: how do we standout and make sure the next generation is part of this story?
Challenge
Having worked with Beech on their brand strategy and messaging, Tearfund we looking for an End of Financial Year Appeal that would make the strategy tangible.
Shifting supporter engagement and surging global need, meant Tearfund were needing an EOFY campaign that would cut through, speak directly to their unique offering, and empower new audiences to take action.
Solution
We built a campaign that did exactly that. Rather than asking for a donation, we issued an invitation to a life of justice and compassion that positively impacts the world, inspiring and equipping Australian Christians to live lives worthy of the calling.
The core of this campaign centred on positioning Tearfund as the leader and change-maker through a simple yet powerful statement: This is how.
This is how hope endures.
This is how inequality shatters.
This is how communities thrive.
This is how the cycle of poverty is broken.
Every piece of communications was shaped to make supporters feel like an essential part of genuine and collective change. That you aren’t just giving, but joining a movement of everyday Christians using their everyday choices to tackle injustice.
Change starts here, now, with you, with us.
